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Así transcurre el primer día del Encuentro de Programas Acreditados por CLAEP en Uninorte

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El acto inaugural de la novena edición del encuentro estuvo a cargo de Alberto De Castro, Decano de la división de Humanidades y Ciencias Sociales; la presidenta de la Sociedad Interamericana de Prensa (SIP) María Elvira Domínguez y Aurelio Collado, presidente del CLAEP.

Seguidamente, se realizó la conferencia magistral “Del linotipo al smartphone: usos y abusos del periodismo hoy”, presidida por Fidel Cano, director del diario El Espectador y Marco Schwartz, director de El Heraldo. Estos dialogaron con Juan Pablo Ferro, profesor de la Universidad del Norte, sobre la actualidad del periodismo en épocas de redes sociales.

Sobre el tema, Schwartz indicó que aunque muchas cosas han cambiado en la forma de hacer periodismo, “la esencia de este oficio sigue siendo la misma: buscar información, conectar e interactuar con un público”. 

Por su parte, Fidel Cano aseguró que, con las nuevas plataformas de difusión de la información, “empieza a ser más importante qué es lo que hacen con tu contenido, la conversación que hacen con él. En el número de clics jamás vamos a competir ni con Google ni con Facebook”.

Los directores hablaron de Wasapea (El Heraldo) y La Pulla (El Espectador), dos casos de éxito presentados en sus diarios en materia digital. En cuanto a la utilización de WhatsApp como herramienta para el periodismo, Schwartz acotó que es una de las experiencias más exitosas que ha tenido su medio en los últimos tiempos, alegando que “se convirtió en la principal fuente de captación de información y empezó a nutrir nuestras secciones”.

En cuanto a La Pulla, Cano mencionó que “es un editorial en los lenguajes que se están usando hoy en día”, permitiendo que El Espectador consiga más lectores.

Finalizando la jornada matutina, el periodista colombiano Juan José Hoyos lideró la conferencia magistral “Formación y ética periodística: la realidad cambia nuestras misiones”. Allí, Hoyos resaltó que la profesión periodística siempre es una lucha que no desaparece pronto.

El periodista, galardonado con el Premio Vida y Obra 2017 del Premio Nacional de Periodismo, aseguró que quien ejerza la profesión se deben formar alrededor de la palabra y de la imagen. Así mismo, resaltó que “todo periodismo debe ser investigativo”, pues de lo contrario se limita únicamente a reproducir comunicados de prensa que llegan.

La jornada continua en la Universidad del Norte con las ponencias de los programas acreditados por CLAEP, cuyos ejes temáticos giran en torno a las narrativas actuales, el periodismo digital, la responsabilidad en la información, la ética, calidad y conocimiento en el periodismo de investigación y el periodismo de datos.

Así mismo, este IX Encuentro de Programas Acreditados por el Consejo Latinoamericano de Acreditación de la Educación en Periodismo (CLAEP) finaliza mañana con las ponencia de los estudiantes pertenecientes a los semilleros de investigación, así como la conferencia magistral de Alberto Martínez, director del departamento de Comunicación Social y Periodismo.

Foto: Miguel Brugés

Somos una casa periodística universitaria con mirada joven y pensamiento crítico. Funcionamos como un laboratorio de periodismo donde participan estudiantes y docentes de Comunicación Social y Periodismo de la Universidad del Norte. Nos enfocamos en el desarrollo de narrativas, análisis y coberturas en distintas plataformas integradas, que orientan, informan y abren participación y diálogo sobre la realidad a un nicho de audiencia especial, que es la comunidad educativa de la Universidad del Norte.

elpunto@uninorte.edu.co